These days, it’s not uncommon for “gym selfies” to take over your social media feed — and the reason why may surprise you. A group of experts who weighed in on the matter said: “Keep snapping — selfies may be the key to losing weight.”

The study shows that those who take photos of themselves and post them in supportive online groups are more likely to stay on track than those who don’t.

The research, which was co-authored by Dr. Sonya A. Grier at the American University Kogod School of Business, examined the role of virtual communities and public commitment when it comes to weight loss.

The study tracked surgical and non-surgical weight loss groups over the course of four years. Researchers found that participation and sharing of successes (in virtual support communities) was a key factor in the participants’ weight loss.

“In our investigation of Virtual Support Communities (VSCs), we found that social identity motivates public commitment in support of goal attainment. The sharing of intimate information and photos about weight loss goals in virtual space is a key factor in motivating behaviors that fulfill that new thinner identity, and thus helps people reach their goals,” says Grier.

VSC’s allow the participant to remain somewhat anonymous, while giving them control over how much of their journey they are willing to share. The process of building a community among like-minded individuals is also important. Furthermore, many people simply don’t receive the support they require from the people they are surrounded by on a daily basis. So the VSC gives them that supportive and safe space.

Interested in joining an online accountability group? We offer complimentary group support in a private online setting with any of our coaching programs at laurajacksonfitness.com 
Simply sign up for a program and we will take care of the rest! Hope to see you there.