RealHer is a cosmetic company with more than one mission: they strive to empower women by providing inspiring and motivational messages on their makeup. Each product contains a unique affirmation as a way to help women get beyond the barriers they face in their day-to-day lives.

Owner, Bill Xiang, was inspired to create the brand after the birth of his daughter, Yarie. He wanted to launch a makeup line that could help women conquer their everyday struggles and needs.

“We believe that the positive affirmations on our products act as a reminder for anyone that they are capable of achieving their highest potential in every aspect of their life. Our mission is to empower young women to accept their own beauty. No specific features make you more or less of a woman. With this newfound confidence, we want you to be fearless in the pursuit of your dreams and success.”

During RealHer’s first two years, the company gave 20 per cent of their earnings to the non-profit organization AAUW. AAUW advances equity for women and girls through advocacy, education, philanthropy and research.

This spring, RealHer plans to launch #REALSISTERHOOD; a digital community that will further educate and empower women in all stages of their professional and personal lives through complimentary mentorship.

Xiang hopes that #REALSISTERHOOD will become a global community of women empowering each other. To join #REALSISTERHOOD, you simply need to purchase of any product.

The brand is 100 per cent cruelty-free. The products are vegan and gluten-free, and contain natural ingredients such as Shea Butter and Aloe Vera.

“By building not only a brand platform, but also an ideal for women to feel a sense of belonging and community, RealHer hopes to redefine our conceptualization of the modern woman in ways that empower her and make her feel confident in her own identity rather than conforming to an artificial ideal.”

Enjoy 20 per cent off your first purchase when you use code: WELCOME20.